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Analytics and Reporting
With digital marketing it's easy to track and monitor campaigns. You just have to know what to look for.
Quick Stats
54% of companies that extensively use marketing analytics end up with higher profits than average.
Leading marketers are 1.5 times as likely to apply their analytics data to their marketing campaigns in real time.
32% of marketers said analytics and competitive insights were the most important factors in supporting their marketing strategies.
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Tracking & Reporting
Running Google Analytics or any other analytics tool on your website is all well and good. But what are you measuring? Are you familiar with bounce rates, session data, load times, and conversion flows? If you're not clear on what you're measuring, you have no idea how to optimize your strategy.
Agile Marketing
The beauty of digital marketing is you can change your advertising strategy on a dime. But you have to know what to change and why. The right analytics and reporting tools can help reveal the signals that will inform that change.
What does it Mean?
There are endless resources and glossaries online to learn the ins and outs of digital marketing. Luckily, analytics and reporting is included with every service at Rascal Media, and we walk you through all the terms until you're comfortable enough to read the reports yourself.
Analytics and Reporting
Need to beef up your analytics and reporting? Get in touch and we'll show you how.
